Shrewdd worked with local photographer Kieron Nevison to create the supporting imagery and local actor Simon Kirk, who became the campaign’s fictional character, Rupert Lovebeer, to spearhead the campaign.
Rupert Lovebeer was created to put a unique spin on the campaign, emphasising a bygone era, where the only place to drink a quality draught beer was in the pub.
Innserve, the UK’s largest drinks dispense service company supplying to over 70,000 of the 135,000 licensed premises in the UK, holds its Best Cellars Awards every year to recognise exceptional cellar and business practices, as well as all the unseen work, skill and commitment that goes into serving wonderful beer.
Steve Lakin, business development manager at Innserve, commented,
“We are really excited to be launching the campaign for 2012 with Rupert Lovebeer. Shrewdd Marketing has developed a fantastic concept for this year’s launch, the best we’ve ever had.”
Alf Lombardi, managing director at Shrewdd Marketing, commented,
“It is great to be able to develop the Innserve Best Cellars Awards campaign for 2012. We were proud to be chosen to help develop the national campaign and are delighted that Innserve are happy with the results.”
About Shrewdd Marketing:
Shrewdd Marketing has been established for over eight years and provides media and public relations, copywriting, creative services and more to clients in a variety of business to business sectors. The company was established in 2003 by Alf Lombardi the current managing director.